However, Douyin is more and more determined about pushing its own payment solution. Despite the small amount distributed to each user, the campaign gave an incentive to millions of Chinese users to link their bank card with WeChat Pay.Īs of now, even after users linked their bank account to Douyin, Alipay is still offered as a default payment method, with Douyin appearing as the second option. During Chinese New Year, WeChat delivered 1.2 billion envelopes worth on average 0.4 RMB (0.06 RMB) each. This tactic is reminiscent of the WeChat Payment launch in 2014. 2 RMB can therefore represent a significant discount. Although the amount can seem small, most of the purchases on Douyin stores fall in the 5 to 100 RMB range.
The latest payment solution is promoted via a 2 RMB (~0.3 USD) incentive during the check-out. But will it manage to stand out in the payment market? What is Douyin Payment?ĭouyin payment is a payment option provided to users buying products from native stores on Douyin or Douyin live-streaming.Īs of the 29th of March 2021, Douyin Payment appears as the 2nd recommended payment method on Douyin, below Alipay and above WeChat Payment.Īfter linking their bank card with Douyin, users can complete payment by entering a 6-digits payment code. With more than 600 million Daily Active Users (DAU’s), Douyin is a content powerhouse in China. In the middle of January 2021, Douyin – the Chinese version of Tik Tok – launched a new feature: Douyin Payment.
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